8 Tools to Help Architects Blog Better & Faster

As an architect, you know the importance of precision and attention to detail. The same goes for writing blog articles! Grammarly is a writing tool that can help you produce error-free content for your website or blog. 

Sign up for a free Grammarly account and see how this powerful tool can work for you.

Jasper.AI is an online writing assistant that can help you write better blog articles for your architecture firm. By using this clever AI tool — and yes, AI stands for Artificial Intelligence — you can get help with topics, ideas, and even complete articles. 

Jasper.AI includes more than 60 templates for practically any type of writing assignment you need to complete, from social media posts to personal bios, and from SEO metadata to long-form documents, including books. Jasper AI can provide personalized recommendations and resources to help you write articles that are both informative and engaging. 

Let’s look at how Jasper.AI can help with both the brainstorming and writing stages of creating a blog post for your architecture firm. For example, you want to write a blog post about sustainable architecture. 

You can use Jasper's Blog Post Topic Idea template to help you generate a list of ideas for your article. Simply ask a question, like "What are some of the best practices for sustainable architecture?" or "What are some common misconceptions about sustainable architecture?" Within a few moments, Jasper.AI will return related blog topics around these specific questions. 

To get started with your own article, select the topic that you like best and use the Blog Post Outline template to generate an outline. If you don’t like the options you get, you can keep generating ideas, or you can modify your input text for fine-tuning.

Once you select a blog article outline, begin writing using Jasper.AI's Documents feature to create your full article. Here you’ll provide a title, content description, tone of voice preferences, and keywords. Then, it’s as simple as instructing Jasper.AI what you want it to write about.

When using Jasper.AI, it’s important to realize that AI tools can be susceptible to misinformation. Don’t forget to proofread your article before publishing it on your firm's blog (see Grammarly above!), and review your content for accuracy. 

Jasper.AI PRO TIP: Jasper is an incredible tool, but there is a learning curve to getting consistent, repeatable, and high-quality results. Jasper.AI is very active on Youtube with many training videos. You can even become “Jasper Certified” if you want to start that copywriting side gig.

While Jasper.AI is a paid tool, it is packed with value. The basic Jasper.ai "Starter" level account gives you up to 20,000 words per month along with easy-to-use templates for various content needs. There are several features to make collaborating on articles easier with your team or with your marketing agency to produce high-quality content in a shorter amount of time.  

If you're like most architects, you probably don't have a lot of extra time on your hands to brainstorm blog topics for your firm's website. That's where a blog topic generator comes in handy, you can get ideas for new blog posts in just a few minutes. Here's how to use a blog topic generator to get started.

First, choose a blog topic generator that offers the type of topics you're looking for—we particularly like Hubspot’s Blog Idea Generator because it’s simple to use and it’s free—no account to set up! 

Next, follow the prompts to enter keywords and phrases related to your architecture work and what you want to write about. 

Then, the Blog Topic Generator will give you a list of five potential headlines using your keywords. From there, choose one and get started (a good time to try out Jasper.ai).

Keep in mind that not all the ideas generated will be winners—but that's okay! The goal is simply to spark creativity and inspiration to get you started on writing informative, engaging blog posts that will help build your architecture firm's authority and drive traffic to your website.

Topic Generator PRO TIP: If you like the inspiration that the first five ideas spark, you can opt-in with your email to get a list of 250 more headlines.

A blog can be a powerful marketing tool for architects. It allows you to show off your work, highlight your unique process, and attract new clients. But before you can start reaping the benefits of blogging, you need to make sure your blog is optimized for search engines. That's where Semrush can help. 

Semrush is a powerful SEO tool that can help you create an SEO strategy and plan for your firm's blog. 

The key to a successful blog is to make sure it is properly optimized for search engines (e.g., Google, Bing). That means using the right keywords, publishing high-quality content, and promoting your blog on social media. An effective SEO strategy will help you do all of those things. 

And it doesn't have to be complicated or time-consuming. In fact, Semrush helps you create an SEO plan that covers all of the bases. Here's how: 

1. Create a list of relevant keywords your potential clients might use when searching for an architectural firm like yours. To do this, go to "Keyword Research" and enter a seed keyword (e.g., "architectural firms"). Semrush will generate a list of related keywords that you can use in your SEO strategy. 
2. You can find out what kind of content is performing well for your competitors. Go to the "Content Analyzer" tab in Semrush and enter your competitor's URL for a report that includes information on your competition’s most popular pieces of content.
3. Now that you know what is (or isn’t) popular, you can select the topics that match up with your keywords and craft a relevant article for your own blog. 

Semrush PRO TIP: While it is not specific to the architecture industry, the Semrush blog is a helpful resource for more in-depth insight on SEO, blogging, and more. Besides our own archmark.co/blog, Semrush is one of our favorites!



While Semrush has various levels of paid service, you can test out many of these steps by setting up a free Semrush account.

Just as architects use data and blueprints to build structures, they can also use data from Google Search Console to inform their understanding of how users interact with their websites online. With this valuable information at their fingertips, architects can make improvements to their site so that it appears higher in search results and attracts more visitors—which can lead to more business inquiries and project opportunities.

Search Console is a free service that helps you monitor, maintain, and troubleshoot your website's presence in Google’s Search results. 

When it comes to managing and improving your architecture firm’s website, developing and keeping up a blog, it helps to understand how Google Search Console can work for you and provide insights into your SEO performance. You don't need to be a tech expert to use it, either—all you need is a Google account. 

The first step is to sign up for a free GSC account. 

Once you've registered and verified your website with Google (this involves adding a small piece of code to your site), you will have access to a wealth of data and information about your firm’s website traffic and performance in Google Search. 

With Google’s Search Console performance reporting, you can:

1. See how often your site appears in Google search results, which queries are bringing people to your site, and what position your site is in for those queries
2. Check which keywords are driving traffic to your website. 
3. See which pages on your website are getting the most impressions and clicks in Google Search. 
4. Monitor your website's click-through rate (CTR) for each query, which is a good indicator of how well your site is optimized for that particular keyword. 
5. Get alerts when there are certain changes or anomalies in your website's traffic or search performance. 
6. Gain valuable insights about users' interactions with your website, especially comparing mobile devices vs desktop devices. 

Google Search Console PRO TIP: If you notice that there are certain queries where your firm’s website is not appearing in results or that you have a low CTR, then those are areas where you'll want to focus your attention from an SEO standpoint. 

Google Search Console data can also help an architect:

• Identify what questions related to architecture are being searched for the most 
• Find out which architecture topics are being talked about the most online 
• Create detailed user personas based on real site visitor data 

The right photo can make or break a blog post. Adding images is an effective way to draw people into reading your firm's articles. Blog posts with images get 94% more views than those without images.

Of course, as an architect, chances are you have some great images of your own work, elevations, sketches, renderings, plans, and more. Sometimes those can work with a blog topic, but more often you’ll find you need a different type of image to illustrate your article.

And finding the right image can be a challenge.

Fortunately, there are now many websites that offer high-quality stock photography. While some of these photo libraries charge fees to download and use each image, one of our favorites—Unsplash.com —is free! 

Unsplash is a library of more than one million high-quality stock photos, which architects can select from to use in their firm's blog articles. With so many stock photography sites out there, you might be wondering why Unsplash is one of our favorites and the resource we recommend. Here are a few reasons to use Unsplash for your firm's blog articles:

• Unsplash images are all free to download and use (commercial use included) – no strings attached. And, you don’t need to set up an account. 
• All of the images on Unsplash are high resolution and high quality; they're taken by pro photographers so they add a polished and professional look to your blog posts.
• New photos are added every day, so you're sure to find something fresh and relevant for your article. 
• You can search for photos by keyword, orientation, colors, and more, making it easy to find exactly what you need.
• All photos are released under the Unsplash license, which means they can be used for both personal and commercial purposes (with no attribution required). 

Unsplash is easy to use! Go to www.unsplash.com and browse the collection of photos.

Search images using descriptive keywords. With a free account, you can filter your results by orientation (vertical, horizontal, or square), category (buildings, nature, people, etc.). You can view related sets of photos or search for more images by a specific photographer.

When you find an image you like, simply click on it to open a full screen view. From there, click on the "Download" button. You’ll have a high-resolution image you can use as you want—no attribution required! 

Unsplash PRO TIP: The vast Unsplash library of free images also includes digital wallpapers, backgrounds, patterns, and textures. A great way to add a graphic touch to your blog articles, or just fun to find a new background for your Zoom calls!

If you're looking for free, high-quality stock photography for your firm's blog articles then look no further than Unsplash! 

Designing graphics can be a time-consuming stumbling block in the blog-development process, but it doesn't have to be that way. Canva is a free online design platform with a simple drag-and-drop interface and wide selection of templates that make it easy to create professional-looking graphics to go with your blog articles. 

1. Set up your free Canva account and go to your account dashboard. This is where you can start designing right away by choosing the type of graphic you want to create. 
2. For blog header images, start with the "Documents" tab and select the "Blog Headers" option to view the dozens of different pre-designed templates. You can also search for specific sizes using the search bar. 
3. Once you've chosen a template, designing your graphic takes just a few more clicks to select or change colors to match your visual branding and add text using the formatting tools to select fonts and sizes. Simply drag and drop elements from the "Elements" menu onto your layout. You can also click on an element to edit it.  

Canva also includes a built-in library of more than one million free stock photos, illustrations, and icons you can use in your design. Or, you can upload our own images as needed. 

When you’ve finished designing your graphic, click "Download" and select the desired file format (JPEG, PNG, or PDF). You can save it as a draft to continue working on later by clicking on either of those options beneath the "Download" button. 

Canva PRO TIP: Canva includes templates sized to the current standards for various social media platforms, such as "Facebook Cover" or "Pinterest Graphic." You can even post the graphic to your social media accounts directly from Canva. It’s an easy, one-stop way to create social post graphics that match your blog post graphics.