Is your firm getting the projects it deserves?
ARE YOU TIRED OF...
Not knowing how/when the next project is coming, and being too busy to chase it?
Dealing with referral clients who are clearly a bad fit for your architecture firm?
Wondering when you'll ever start getting leads from your outdated portfolio website?
Stop leaving your business to chance. Take control of your firm’s marketing!
You are likely a...
and you've probably asked yourself this question a thousand times...
How can I consistently and predictably find great work with my ideal clients?
My True Story.
I still remember it very clearly. In college and early in my career, I was passionate about becoming a successful designer. I wanted to work with great clients on cutting-edge design projects where my talent could really shine.
But after design school, like many of my colleagues, I took a job working for others. I was a talented designer, I rose up the ranks, and I learned a lot. Always, in the back of my mind, I dreamed of having my own firm, with the freedom to pick and choose clients I really wanted to work with.
The Frustrating Reality.
In late 2003, I took the plunge. I started my own design agency.
I left a good-paying, high-level position with a global ad agency. I had finally broken free of the boardroom gridlock of having my ideas overruled by committee, and compromising my creativity for unappreciative bosses and clients. I was fed up with not being valued for my talent and vision. So I left to go it on my own.
Unfortunately, by the end of my first year I was struggling. I was getting work, but I had to make ends meet, and I had to take the work I could get: low-quality, low-paying projects, with clients who didn't 'get it' and monopolized my time with un-ending revisions.
Hitting The Bottom.
I quickly realized that instead of gaining my freedom, I had become a slave to work I didn’t even want to be doing.
I was getting further and further away from my vision.
To make things worse, my marriage was suffering because I was so stressed out.
I was at the bottom of my well.
I realized I had to find a better way. I started looking for answers. I knew I was not going to solve my problems in isolation. I also knew that to grow my business, I had to reach new clients — better clients — and I had to have a clear plan of action.
Before I tell you how I turned things around, let me share some myths I had to debunk along the way...
Four Common Myths That Prevent Architecture Firms From Building Market Momentum.
I’m too busy chasing current project deadlines. How can I possibly take time to focus on marketing my architecture firm?
Using outside help is expensive. I am serious about wanting to grow my business, but how can I afford it right now?
My business is unique from all other architects. An outsider can't understand the challenges that I face in my business?
I've worked with one firm and got burned, so all marketers are bad. Why trust a consultant when I can just do it myself?
Can You Relate??
ARCHITECT MARKETING BLUEPRINT
Build A Predictable Project Pipeline With Our Simple 5-Step Process!
Get Off The Cashflow Roller Coaster. Stop Waiting For Referrals. Grow Your Architecture Firm.
Schedule your free assessment call with our experts!
WHAT IS THE BUSINESS BLUEPRINT?
A Proven Process To Build A Consistent & Predictable Pipeline of New Business!
WHAT THE ARCHITECT MARKETING BLUEPRINT IS NOT
It’s not a cookie-cutter solution. It’s a custom architect marketing plan to focus on and attract the types of clients that align with your goals and vision.
It’s not for everyone. Our process is designed around the needs of growth-minded architects who are willing to try a new, proven approach.
It’s not a trendy, here today, gone tomorrow program. You’ll learn proven strategies from branding and marketing experts who have been there themselves.
It’s not a time suck of endless meetings that never deliver. You get in-depth insight, analysis, and specific action steps with minimal use of your time.
Our Blueprint Sessions Begin
Each 2nd & 4th Wednesday of the month, availability is limited, book today!
YOUR BUSINESS BLUEPRINT IS A CLEAR PATH TO BUSINESS SUCCESS!
Our Business Blueprint process examines your business, goals, customers, competition, and market, and details how to get your firm to the next level.
Included in your Blueprint are three key strategic tools: Your One-page Business Plan, Your Ideal Target Audience Profile, and a detailed Competitive Analysis.
Strategies are the foundation, but you need a clear plan of action. You’ll also get a custom, six-month Action Plan to move your business forward.
We all need someone to push us, cheer us on, and hold us to our promises. Our team helps you set S.M.A.R.T Goals and keeps you on track to achieve them.
We'll help you create your firm's Success Scorecard to monitor your progress, and anticipate important milestones, all at a single glance.
Your Archmark partners each have 30+ years of experience building successful creative service firms. They take a hands-on approach with every client.
FREQUENTLY ASKED QUESTIONS
What does it cost?
The ARCHMARK Architect Business Blueprint is a comprehensive business development planning process for architecture firms. It's an industry-specific growth plan developed over the course of three to five strategy sessions, typically over 15 business days, starting from $2499.
If, after your first session, you are not satisfied, we will give you a full refund.
Move forward with us, and we will apply up to $500 of your Blueprint fee to any work we perform (invoice must total more than $6499) within 45 days of your Blueprint delivery.
We are 100% confident our Architect Marketing Blueprint will work for you.
When will I see results?
This is difficult to predict as every client is unique. Some may need to correct issues before seeing any progress. Others may see immediate results. We try to balance easy wins with long-term changes, so you see results as you move forward.
How should I prepare?
Prior to each session, you will receive detailed instructions, including video tutorials, worksheets and other tools to help you prepare for the upcoming meeting. You should expect to dedicate 5-10 hours of focused session and prep time for the complete Blueprint process.
During each session, you will be asked questions about your business – information you should already have as a business owner. You should also include all partners and key stakeholders in the process, if you have a larger team.
What exactly is included?
As part of our program you will receive the following core deliverables tailored to the precise needs of your Architecture or Design firm:
- Lean Business Model Canvas - your business plan on one page.
- The Target Audience Analysis - understand how to find, attract, and win over your ideal clients.
- Value Proposition Canvas - understand your clients' pains and gains, and clarify how you can help solve your clients' problems.
- Detailed competitive analysis report - know your competition better then they know themselves.
- S.M.A.R.T. Goals - specific, measurable, achievable, relevant and time-bound goals to keep you focused as you move ahead.
- Strategic Action Plan - specific and actionable recommendations to improve your branding, messaging, web presence, online marketing, and a plan to build market dominance.
- Market Growth Plan - a detailed step-by-step budget/timeline for growing your business.
- Audio recordings of each session.
- Additional templates, checklists, and guides.
What else should I know?
All of our sessions are held online using video conferencing to minimize the time commitment and related expenses.
We will provide you with written assurances that everything you share with us is held in confidence.
Time is sacred to you and to us. Please arrive on time, focused, and ready to work for each session.
There are no shortcuts. Business growth requires real work, dedication, and investment. If it was easy, you wouldn't need our help. The more you put into the process, the more you will get out of it.
I'm Bryon McCartney, Chief Idea Guy at ARCHMARK (Architect Marketers). Like many good things in my life, ARCHMARK is a partnership between myself, and my wife, Kellie Nolan McCartney.
Kellie and I both have firm roots in branding and marketing communications. She is the communications strategist, and I am the branding and marketing specialist. We have both worked for a number of Fortune 500 clients with names you would recognize.
We now apply the best practices we learned from those clients to Architects and Designers who want to grow their businesses.
Although we are not architects ourselves, we love all things architecture and design related, and we love working with architects and designers to help them succeed. We know we can help you.
You've come this far, you obviously care about your business.
WHAT ARE YOU WAITING FOR?
Schedule a FREE, zero obligation, 15-minute assessment call with the ARCHMARK Architect Marketing Team.