Branding and Marketing for Architecture and Design Firms.
 
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THE ARCHITECT BUSINESS BLUEPRINT

Attract Your Ideal Clients!

A Proven Process To Transform Your Firm Into A Thriving, Profitable Business!

Schedule your FREE 15-minute strategy review!

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Stop Compromising!

ARE YOU TIRED OF...


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Constant requests for free revisions, even after the client has given their approval?

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Wasting time and money running back and forth to unnecessary meetings?

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Working with demanding clients who “just don’t get" your vision?

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Feeling like you are missing out on life, because you're always working?


Are you tired of being overworked and underappreciated as an architect or designer?

 

You may be a...

Growth-Minded Architect / Designer

and you've probably asked yourself this question a thousand times...

 
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How can I work with clients who respect and appreciate me and my work?

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My True Story.

I still remember it very clearly. In college and early in my career, I was passionate about becoming a successful designer. I wanted to work with great clients on cutting-edge design projects where my talent could really shine.

But after design school, like many of my colleagues, I took a job working for others. I was a talented designer, I rose up the ranks, and I learned a lot. Always, in the back of my mind, I dreamed of having my own firm, with the freedom to pick and choose clients I really wanted to work with.

 
 
 

The Frustrating Reality.

In late 2003, I took the plunge. I started my own design agency.

I left a good-paying, high-level position with a global ad agency. I had finally broken free of the boardroom gridlock of having my ideas overruled by committee, and compromising my creativity for unappreciative bosses and clients. I was fed up with not being valued for my talent and vision. So I left to go it on my own.

Unfortunately, by the end of my first year I was struggling. I was getting work, but I had to make ends meet, and I had to take the work I could get: low-quality, low-paying projects, with clients who didn't get it.

 
 
 

Hitting The Bottom.

I quickly realized that instead of gaining my freedom, I had become a slave to work I didn’t even want to be doing.

I was getting further and further away from my vision.

To make things worse, my marriage was suffering because I was so stressed out.

I was at the bottom of my well.

 
 
 

Sound Familiar?

I realized I had to find a better way. I started looking for answers. I knew I was not going to solve my problems in isolation. I also knew that to grow my business, I had to reach new clientsbetter clients — and I had to have a clear plan of action.

Before I tell you how I turned things around, let me share some myths I had to debunk along the way.

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The Four Common Myths That Prevent Architects & Designers From Achieving Business Success.

 
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Too Busy!
I’m too busy chasing current project deadlines. How can I possibly take time to focus on promoting my architecture firm?

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Too Costly! 
Using outside help is expensive. I am serious about wanting to grow my business, but how can I afford it right now?

 
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We’re Different!
My business is unique from all other architects. An outsider can't understand the challenges that I face in my business?

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Never Again!
I've worked with one firm and got burned, so all marketers are bad. Why trust a consultant when I can just do it myself?

 

 
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Can You Relate??


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THE ARCHITECT BUSINESS BLUEPRINT

Attract Your Ideal Clients!

A Proven Process To Transform Your Architecture & Design Firm Into A Thriving, Profitable Business!

Our free strategy review is available for a limited time only!

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WHAT THE BUSINESS BLUEPRINT GIVES YOU

A Proven Process To Transform Your Firm into a Thriving, Profitable Business!


WHAT THE ARCHITECT MARKETING BLUEPRINT IS NOT

It’s not a cookie-cutter solution. It’s a custom architect marketing plan to focus on and attract the types of clients that align with your goals and vision.

It’s not for everyone. Our process is designed around the needs of growth-minded architects and designers who are willing to try a new, proven approach.

It’s not a trendy, here today, gone tomorrow program. You’ll learn proven strategies from branding and marketing experts who have been there themselves.

It’s not a endless stream of upgrade offers that never deliver. You get in-depth insight, analysis, and specific action steps to get you moving to the next level.


Our Next Round Of Blueprint Sessions Begin On

MARCH 27th

 
 

YOUR BUSINESS BLUEPRINT IS A CLEAR PATH TO BUSINESS SUCCESS!

 
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Proven Process

Our Business Blueprint process examines your business, goals, customers, competition, and market, and details how to get your firm to the next level.

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Core Deliverables

Included in your Blueprint are three key strategic tools: Your One-page Business Plan, two Ideal Client Profiles, and a detailed Competitive Analysis Report.

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Action Plan

Strategies are the foundation, but you need a clear plan of action. You’ll also get a custom, six-month Action Plan to move your business forward.

 
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Results Monitoring

We'll help you create your firm's Success Scorecard to monitor your progress, and anticipate important milestones, all at a single glance.

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Accountability

We all need someone to push us, cheer us on, and hold us to our promises. Our team helps you set S.M.A.R.T Goals and keeps you on track to achieve them.

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Expert Guidance

Our managing partners have 60+ years of experience building successful creative service firms. They take a hands-on approach with every new client.

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The Archmark Architect Business Blueprint has given me a clear roadmap to grow my commercial architecture and design firm. Bryon & Kellie and their team have helped me re-focus my priorities, and in just a few short months, I have closed several new dream projects. Thank you, Archmark!
— Fabian Behague / ARTEFACT studio

FREQUENTLY ASKED QUESTIONS

What does it cost?

The ARCHMARK Architect Business Blueprint is a comprehensive business development planning process for architecture and design firms. It's an industry-specific growth plan developed over the course of five strategy sessions in 15 business days starting from $1599.

If, after your first session, you are not satisfied, we will give you a full refund.

Move forward with us, and we will apply up to 50% of your Blueprint fee to any work we perform within 30 days of your Blueprint delivery.

We are 100% confident our Architect Marketing Blueprint will work for you

When will I see results?

This is difficult to predict as every client is unique. Some may need to correct issues before seeing any progress. Others may see immediate results. We try to balance easy wins with long-term changes, so you see results as you move forward.  

How should I prepare?

Prior to each session, you will receive detailed instructions, including video tutorials, worksheets and other tools to help you prepare for the upcoming meeting. You should expect to dedicate 8-12 hours of focused session and prep time for the complete Blueprint process.

During each session, you will be asked questions about your business – information you should already have as a business owner. You should also include all partners and key stakeholders in the process, if you have a larger team.

What exactly is included?

As part of our program you will receive the following core deliverables tailored to the precise needs of your Architecture or Design firm:

  • Lean Business Model Canvas - your business plan on one page.
  • The Ideal Customer Persona canvas and Customer Journey canvas - understand how to find, attract, and win over your ideal clients.
  • Value Proposition Canvas - know your clients' pains and gains, and clarify how you can help solve your clients' problems.
  • Detailed competitive analysis report - know your competition better then they know themselves.
  • S.M.A.R.T. Goals - specific, measurable, achievable, relevant and time-bound goals to keep you focused as you move ahead.
  • Strategic Action Plan - specific and actionable recommendations for market dominance.
  • Market Growth Graph - a detailed step-by-step outline for growing your business. 
  • Audio recordings of each session.
  • Additional templates, checklists, and guides.

What else should I know?

All of our sessions are held online using video conferencing to minimize the time commitment and related expenses

We will provide you with written assurances that everything you share with us is held in confidence.

Time is sacred to you and to us. Please arrive on time, focused, and ready to work for each session.

There are no shortcuts. Business growth requires real work, dedication, and investment. If it was easy, you wouldn't need our help. The more you put into the process, the more you will get out of it

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 Bryon & Kellie McCartney - ARCHMARK Founders

Bryon & Kellie McCartney - ARCHMARK Founders

About us

I'm Bryon McCartney, Chief Idea Guy at ARCHMARK (Architect Marketers). Like many good things in my life, ARCHMARK is a partnership between myself, and my wife, Kellie Nolan McCartney.

Kellie and I both have firm roots in branding and marketing communications. She is the communications strategist, and I am the branding and marketing specialist. We have both worked for a number of Fortune 500 clients with names you would recognize.

We now apply the best practices we learned from those clients to Architects and Designers who want to grow their businesses.

Although we are not architects ourselves, we love all things architecture and design related, and we love working with architects and designers to help them succeed. We know we can help you.

 


You've come this far, you obviously care about your business.

WHAT ARE YOU WAITING FOR?

Schedule a FREE, zero obligation, 15-minute strategy call with the ARCHMARK Architect Marketing Team.