7 Secrets to Improving Search Ranking with SEO for Architecture Firms

It's no secret that Search Engine Optimization (SEO) is a necessary component of any digital marketing strategy.

SEO is the internet magic mix that helps connect users to the services and information they want.

From an audience standpoint, it begins with the words and phrases someone enters into Google or their search engine of choice.

The results they get from that search will be the links they start clicking. Where your architecture firm lands in those search results, is the result of many pieces working together behind the scenes. 

For your architecture website, there are strategies and tactics to improve your position in results when someone starts searching for terms related to your business. That's where SEO works. 

Mastering the world of SEO is kind of like making a building's blueprints come to life: It doesn't happen overnight. Ranking on the first page of search engine results takes time. 

At the most fundamental, getting SEO magic to work for you starts with publishing relevant, engaging content throughout your website.

Here are a few things architecture firms can do to move the process along.

A landing page is every part of your website with a unique URL.

For example, if you only have one homepage with a scroll-down display of all your information, you just have one landing page. But, if you have multiple places that users can click on and navigate through, you have various landing pages.

Use these to your advantage.

The more landing pages you have, the wider your digital reach. Each new page puts you in a position to rank higher, but you have to use this tool correctly.

Be sure to customize all the URLs within your domain.

Instead of having a bunch of letters and symbols, use keywords to name each landing pages web address. This is a form of keyword optimization that helps relate to your audience as well as web bots and crawlers checking your site.

Also, don't make a landing page just to have another URL. Create each one to have a specific purpose.

Whether you are creating multiple new pages or focusing on your firm's blog, your website must be mobile-friendly. Better still, it should be a mobile-responsive design.

Responsive design is made to fit any size screen. It automatically adjusts to be as big as or as small as the space on the device, whether that's a desktop monitor, an tablet, or a smartphone.

Such an approach makes your website significantly more user-friendly. It means site visitors will be able to read content, use navigation, click through drop-down menus, and fill in forms, easily from any device.

More so, it works with all your other efforts to boost your website's SEO position.

Before responsive design, architecture firms had to build out one set of landing pages for desktops and another for mobile purposes. This resulted in split efforts between the two platforms. It didn't take long before the two versions were out of sync and out of date.

Responsive design one of the reasons Archmark builds many of our new websites on Squarespace, which includes built-in responsive mobile design features to optimize SEO performance.

The first and last thing to consider when improving your SEO position is your audience. Create everything with your ideal client persona in mind. This persona is a fictional identity based on real audience data within your niche market. It includes a name, age, gender, career, earnings, spendable income or project budget, decision-making process, and lifestyle habits.

Write copy and place graphics as if you are having a conversation with this person. Set up your website's navigation in a way that they would easily understand.

As much as SEO is about algorithms and bots, it is first and foremost about the audience you are trying to attract.

Use all these digital tools to effectively reach your real-life consumers. Think of SEO as driving attraction, not as an attempt to manipulate numbers and systems.