Archmark invited to speak at the 2019 AIA Florida Convention in Orlando, Florida
Archmark to Speak at 2019 AIA Florida Convention
Our managing partners, Bryon and Kellie McCartney, were invited to speak at the 2019 AIA Florida Convention and Trade Show in Orlando, Florida in late July.
The theme for this year’s convention is “Pursue Your Passion For Architecture” and Bryon and Kellie will talk about what architects can do to attract more (and better) clients.
The presentation, titled “Attracting Clients for Passion and Profit,” takes place Saturday, July 27 from 4:00 - 5:00 PM.
Aimed at all architects who wish to pursue the projects they are most passionate about—while maintaining sustainable profits—this presentation will center around how to attract the right clients with an effective website that communicates in a clear and compelling way.
In his blog post The Five Factors Your Website Must Get Right!, Bryon notes, “The internet is littered with failed architecture firm web design projects, and it ain’t pretty.”
After reviewing more than 400 Florida AIA member firm websites, Archmark Architect Branding & Marketing has concluded that most firms fail to effectively communicate three critical elements:
Who they are and what makes them different.
What they are good at and why they are qualified to take on the prospective clients’ needs.
The value they, as architects, bring to their clients’ projects, and why the client should care.
Architects attending the Archmark session will be introduced to Archmark's Three-layer Client Attraction System™ developed to help engage more of their ideal clients with the type of projects that match their passion, so they can build a more rewarding and profitable firm.
The annual AIA Florida Convention offers architects quality continuing education programming, festive cocktail receptions, an informative trade show, architectural tours, a golf tournament and so much more! The 2019 convention takes place at the Ritz Carlton Grande Lakes, in Orlando, FL, from Thursday, July 25 - Sunday, July 28, 2019.